A provocative message has appeared in the heart of San Francisco, timed to coincide with the arrival of Super Bowl LX. A digital billboard now displays a striking image: an ICE agent holding a trophy, declared “Defensive player of the year.” The unexpected advertisement has ignited immediate reaction in a city known for its progressive stance on immigration.
The campaign is the work of American Sovereignty, a conservative nonprofit organization. They unveiled the billboard on January 30th, signaling a larger, multi-million dollar effort to bolster support for ICE and advocate for stricter border security measures. The group framed the ad as a salute to the agents they believe are defending the nation.
The billboard’s messaging leans heavily into football terminology. Phrases like “They can’t win without defense, neither can America” and “Defense Wins Championships” are prominently displayed, drawing a direct parallel between athletic success and national security. The intent is clear: to reframe the narrative surrounding ICE’s role in protecting the country.
This display of support arrives in a region historically critical of ICE’s activities. Just days before the Super Bowl, dozens gathered in San Jose to protest the agency, voicing concerns about a potential increase in ICE presence around Levi’s Stadium and the surrounding areas during the high-profile event.
Those fears, however, have been officially addressed. The NFL has confirmed that no immigration enforcement operations are planned at the Super Bowl or any related events. Cathy Lanier, the NFL’s Chief of Security, made the announcement during a press conference, aiming to reassure both attendees and local communities.
Despite the NFL’s statement, the billboard remains a powerful symbol of the ongoing debate surrounding immigration policy and the role of ICE. American Sovereignty intends to expand the campaign beyond San Francisco, with additional advertisements planned for national broadcast and targeted outreach in several key states.
